Challenges

Position Booking.com as the foremost authority in the travel industry and the preferred digital travel platform for Hong Kong travellers. Maintain and further enhance the brand’s reputation and perception among media, stakeholders and consumers.

Approach

Leveraged travel related data and trends to create diversified, valuable content for consumers to demonstrate that Booking.com is committed to assisting travellers in planning their trips. Built thought leadership to showcase the brand’s expertise and insights through in-depth interviews, media stories, and a travel prediction media event.

Outcomes

• Established thought leadership positioning through the launch of the annual Travel Prediction Report, achieving over 100% increase in media and social media exposure.
• Launched the “Explorer’s CityWalk Guide” creative campaign, surpassing KPIs with over 200 million reach.
• Generated an average of 550+ quarterly coverage across print, online publications and social media channels.

More Works