With increasing competition in the apparel market in Asia, UNIQLO strives to continually elevate itself as a beloved lifestyle brand, beyond just being one of the leading functional apparel companies. The brand’s business is evolving in Hong Kong, making safeguarding brand reputation and emphasising value proposition more important than ever.
Strategically showcased UNIQLO’s “LifeWear” philosophy through comprehensive and diversified storytelling, leveraging the brand’s leadership, employees, and stakeholders. Aligned all content with key initiative launches and global campaigns, enhancing consumer awareness and engagement beyond just seasonal updates. Adopted new and interactive approaches to engage media and influencers through events outside the store, fostering authentic content creation to broaden audience reach.
