Challenges

Re-establish Spices – one of Hong Kong’s longest standing restaurants – on Hong Kong’s competitive dining scene. Position the restaurant as a must-visit elevated dining destination serving irresistible Asian fare in the serene and luxurious locale of The Repulse Bay.

Approach

Set-up new Instagram and Facebook accounts to ensure content is consistent and appealing to audience, especially the younger generation, for a wider visibility for the restaurant. Leverage the new menus and invite media and influencer to tasting session, to generate in-depth experience and review content.

Outcomes

• 67 pieces of coverage across online and social media were achieved in a three-month period, with 100% positive sentiment. This saw a vast improvement in their SEO and search visibility.
• Huge boost in Social Media credibility and traction, gaining Gain 1,000 followers on Instagram in three months, with posts reaching over 64,000; Facebook achieved 600 page-likes.
• 30 media and KOL’s specialising in F&B, lifestyle and parenting visited Spices, experiencing the offering first-hand and authentically shared about the experience.

More Works