Design Shanghai 2023, Asia’s preeminent and largest design fair, welcomed its 10th anniversary. We needed to create a comprehensive eye-catching communication strategy to celebrate the design festivals legacy and future.
To echo with the 10th anniversary, Sinclair supported Design Shanghai to launch an almanac “Ten Years (2014-2023): The Ongoing Progress of Design in China” to demonstrate Design SH as the pioneer of China’s design industry as well as communicate 10 Highlights of Design Shanghai 2023 for the marketing campaign, attracting a wide range of trade and public visitors to the in person show.
