Challenges

Sustain excitement and relevance for the award-winning global brand Mott 32 in its highly competitive home market of Hong Kong, while growing its audience reach post-pandemic to ensure locals and tourists keep the brand top of mind.

Approach

Leveraging media engagements, impactful storytelling, and strategic influencer collaborations, a brand narrative was developed to convey Mott 32’s vision, values, and pioneering position in the market. Memorable dining experiences highlighted the brand’s leading position in the industry, with a particular focus on showcasing its innovative F&B offerings.

Outcomes

• Secured 350 pieces of coverage across print, online, and social media platforms within a year. These publications spanned Hong Kong, APAC, and international markets, generating widespread visibility for Mott 32.
• The cumulative reach of all coverage amounted to an impressive 368 million with 100% positive sentiment, ensuring the brand’s messaging reached a substantial audience.
• 90 media and influencers specialising in F&B, luxury lifestyle, and travel attended tastings at Mott 32 to directly experience the brand’s excellence.

More Works