Our objective was to achieve higher growth and engagement rates for Henderson Club’s social media pages to raise awareness of Henderson Experiences and drive footfall to the Group’s brands, malls and tenants through messaging that highlighted exclusivity and fostered brand advocacy.
Built social storytelling through curated bites-sized content with new story angles and exclusive giveaways. Used a collaborative strategy with tenants to expand the audience and create stronger connections within the community. Amplified organic content and achieved tangible results by employing micro-targeted advertising campaigns.
