Chelsea Barracks was seeking to appeal to their Asia-based buyer demographic and seize their interest in its latest turnkey offerings at 2 and 9 Mulberry Square. The challenge was to ensure this property stood out from the many other luxury properties in the central London area, which is popular amongst overseas investment buyers.
Positioned Chelsea Barracks as one of the most significant residential developments in central London in our media strategy to target top-tier regional lifestyle and property media. Crafted an impactful narrative to demonstrate the new residence has redefined luxury living; showcasing the designs and best-in-class wellness amenities. Utilised spokespersons for this approach, including the interior designers and creatives behind the properties.
