Challenges

Build a distinct brand positioning for the fair to attract the right audiences across Hong Kong, GBA, and the APAC region for the debut of a major French Design Fair – Maison&Objet – as one of the show presenters at DesignInspire, a leading design fair in Hong Kong.

Approach

Established a strong brand presence through a visually driven and social media-focused approach across earned, owned and paid channels. Positioned the fair as an industry thought leader to engage the design community, forging strategic partnerships with local Hong Kong, GBA and APAC media, as well as influencers, to enhance awareness and drive footfall to the fair.

Outcomes

• Successfully generated anticipation and engagement within the market, driving 8,300+ clicks to the fair site, converting interest to action.
• Achieved 390 media stories in one month in key publications such as HK01, Tatler Asia and Southern Metropolis Daily, significantly boosting the fair’s visibility.
• Nurtured strong presence on Instagram and LinkedIn, generating 18,500+ engagements, strengthening connections with the design community.

More Works