Engaged with Hong Kong consumers in a physical setting that showcased the brand personality and award-winning products. The aim was to improve product and brand differentiation amongst competitors to win the largest share of voice in the sleep segment.
Initiated a collaboration with much-loved Hong Kong event activation ‘The Grounds’ – an outdoor cinema concept on the Central Harbourfront. Replaced regular seating with Emma beds, mattresses and bedding to create ‘Emma Prime Pods’ that were available for the public to book. Hosted media and KOL’s throughout the campaign period to raise awareness for the activation. Wom hears and minds for Emma through a fun and engaging narrative.
