Hong Kong welcomes numerous international public art initiatives. The RedBall Project, however, arrived at a time when questions over government spending on the arts was high. This created concerns about negative perceptions towards the project. A strategic communications campaign and issues strategy was needed, with focus on ‘no negative coverage’.
Developed compelling public engagement strategy focused on resonating with local audiences and key stakeholder. Highlighted the historic and cultural relevance of each exhibition location. Created collaborations with multiple local brands and artists, ensuring third-party endorsement and advocacy. Utilised artist as voice of the project over presenter to refocus conversation on the artwork over funding discussions.
