Developed a creative and engaging 45th anniversary message that effectively communicated this distinctive milestone while engaging a broad audience across Greater China and international partners, employees and stakeholders.
Built upon the theme “Celebrating 45 Years of Togetherness,” we developed emotionally-driven storytelling that highlights the role of togetherness in the brand’s historical moments, business growth and community relationships. The videos were tailored in diverse multimedia formats to effectively reach multiple markets and audiences.
