Challenges

The Aubrey was well-established as a renowned bar with award-winning cocktails, earning a place on Asia’s 50 Best Bars list in 2023. The challenge was to raise awareness of its exceptional food offerings and promoting its elevated Japanese Izakaya concept to a broader audience.

Approach

A strategic narrative was developed for The Aubrey that highlighted its dual identity as both an award-winning bar and a destination for irresistible and authentic Japanese cuisine. New menus were leveraged to generate media buzz, and key media personalities and influencers were invited to partake in exquisite dining experiences.

Outcomes

• Secured 113 pieces of coverage within a six-month period, spanning print, online, and social media, effectively reaching audiences in Hong Kong and across the APAC region.
• The combined coverage garnered a total reach of 454 million, with an overwhelmingly positive sentiment of 100%.
• Hosted exclusive tastings at The Aubrey, welcoming 20 key media professionals and influencers specialising in F&B and luxury lifestyles who were treated to an unforgettable culinary experience that showcased the restaurant’s fusion of Japanese flavours and creative cocktails.

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