KEF has long been at the forefront of audio excellence, producing bar-setting products in speaker design. Sinclair was appointed to expand the market share in Hong Kong by reaching out to the younger generation of consumers and educating a wider audience about its pioneering and high-quality products.
Highlighted products and innovations to target lifestyle consumers and leveraged arts and culture experiences to reinforce the brand’s unique position.
We widened audience reach by engaging creative influencers to share audio experiences at KEF’s showrooms.