KEF

Attracting next generation audiences

Attracting next generation audiences
Expanding audience segments in Hong Kong whilst maintaining appeal amongst affluent customer base.

Challenges

KEF has long been at the forefront of audio excellence, producing bar-setting products in speaker design. Sinclair was appointed to expand the market share in Hong Kong by reaching out to the younger generation of consumers and educating a wider audience about its pioneering and high-quality products.

Approach

 Highlighted products and innovations to target lifestyle consumers and leveraged arts and culture experiences to reinforce the brand’s unique position.

We widened audience reach by engaging creative influencers to share audio experiences at KEF’s showrooms.

Outcomes

  • Achieved over 160 stories with an earned reach of 818 million.
  • Engaged 7 influencers to create content on their social media for the new concept space.

Ready to make an impact?