The challenge for Pacific Basin Shipping Limited was to move toward a more structured and strategic approach to their communications function. This demand an in-depth, end-to-end assessment to develop clarity, alignment and impact in its communication efforts to support both immediate and long-term brand reputation.
Conducted a comprehensive marketing communications audit, spanning internal and external channels, stakeholder interviews, existing narrative, crisis planning process and other gaps. Identified gaps and opportunities, forming the foundation for a tailored, actionable communications roadmap to help Pacific Basin remain competitive in their industry and gain traction in brand visibility to external audiences.
