Following the successful revamp of its North Point concept store on Hong Kong Island last year, Jollibee’s Tsim Sha Tsui branch on Peking Road has undergone a stunning transformation and officially reopened on 29 April.
Jollibee, the beloved global restaurant brand, invited customers to immerse themselves in a lively and comfortable dining experience, where every corner of the concept store bursts with colourful, energetic designs that captivate both the eyes and taste buds.
To celebrate the grand opening of its fourth elevated concept store in Hong Kong, Jollibee, the brand’s iconic mascot, will tour various districts throughout the city, sharing the “Taste of Joy” with fans through exciting meet-and-greet events at different branches during the month of May.
Jollibee Unveils Tsim Sha Tsui Concept Store: A Vibrant Dining Hub for Locals, Visitors, and Food Lovers
Since opening in 2017, Jollibee’s Tsim Sha Tsui store has shared the simple happiness of delicious food with customers through its tasty offerings. The new concept store embodies Jollibee’s joyful brand identity while fully embracing the brand’s “Putting a Smile at the Heart of Everything You Do” philosophy. From the vibrant redesign to the elevated dining experience, every detail in the concept store has been considered to deliver warmth, energy, and the unmistakable Jollibee happiness.
Stepping into the transformed Jollibee Tsim Sha Tsui concept store, customers are greeted by the iconic Jollibee wall, symbolizing a warm welcome and serving as the perfect spot for selfies. Whether it’s young professionals, families or tourists, everyone can savor signature dishes like the crispy, juicy Chickenjoy, and rediscover a sense of pure, simple joy amidst their busy lives.
Another spotlight is the “CHICKEN JOY FOREVER” tile mosaic wall created in the brand’s signature vibrant red colour, perfectly capturing Jollibee’s cheerful essence. The store bursts with energy through a palette of red, aqua-green and yellow, creating an atmosphere that’s as lively as it is welcoming, while complementing the crunchy, tender and succulent Chickenjoy. This inviting setting allows customers to fully enjoy their meals as part of an immersive experience and embrace the “Taste of Joy” that Jollibee brings.
The new concept store has also undergone a digital upgrade, allowing customers to use self-service kiosks and mobile ordering for a more convenient dining experience.
Jollibee Makes Surprise Appearances, Spreading Bites of Joy Across Districts
After a long hiatus, the Jollibee mascot is back to visit various Hong Kong branches with boundless enthusiasm. Sporting a chef’s hat and while gloves, Jollibee is set to spread culinary delight through warm service, a love for great food, and uncompromising quality. Jollibee has already energised Tsim Sha Tsui’s streets and concept store with vibrant dance performances and “Chickenjoy Cheers” to celebrate the grand opening, but throughout May, Jollibee will host meet-and-greet events at select branches, creating cherished memories with fans. Customers spending $120 or more during event hours will receive a complimentary instant photo with Jollibee.
Jollibee Meet-and-Greet Schedule
Date: 10 May, 2025
Time: 10am – 12nn
Location: Hung Hom Store (Shop 1B, G/F, Whampoa Garden Site 3, 120 Baker Street, Hung Hom, Kowloon)
Date: 10 May, 2025
Time: 3pm – 5pm
Location: North Point Concept Store (G/F, China Harbour Building, 370-374 King’s Road, North Point, Hong Kong)
Looking ahead: To celebrate Philippine Independence Day, Jollibee will take to the streets again on 1 June, joining a vibrant parade in Central with lively dances and appearances. Come capture the moment and share the joy with Jollibee!
Elevating Joyful Flavours: New Items Tailored to Hong Kong Tastes
Since 1978, Jollibee has been dedicated to delivering delicious food at good value for money, bringing joy to everyone. Since then, the brand’s iconic Chickenjoy has been consistently crispy, tender, juicy, and delicious, while the Jollibee Chicken Sandwich has soared to become the bestseller in Hong Kong. Pushing culinary boundaries, Jollibee has elevated its beloved Crispy Chicken Bites into a combo meal, boosting the portion of freshly fried boneless chicken thigh to approx. 200g. Paired with four signature dipping sauces, this upgraded offering delivers a bolder, more satisfying flavour experience.
Deeply attuned to local preferences, Jollibee curates a menu tailored to Hongkonger’s tastes. Hong Kong-exclusive Calamansi Tea Soda, crafted with Calamansi puree from Philippine to create a refreshing, sweet-tangy sip that perfectly complements the meal. Besides, the recently launched Carbonara features a rich, creamy and cheesy carbonara sauce with smoky bacon, while the Curry Rice with Chicken Bites combines crispy fried chicken chunks with rich and aromatic curry sauce, giving diners new reasons to return time and again.
Since 2024, Jollibee has been progressively upgrading its stores across Hong Kong, offering customers a more comfortable and stylish dining experience. Branches in North Point, Diamond Hill, Tsuen Wan, and the newly opened Tsim Sha Tsui concept store have all been revamped with a new, fresh look, underscoring the brand’s commitment to the Hong Kong market. Looking ahead, the brand plans to upgrade and open more stores, further spreading the “Taste of Joy” across the city. Stay tuned!
Jollibee Tsim Sha Tsui Concept Store
Time: 8am to 10pm
Location: B/Floor, Metropole Building, 53-63 Peking Road, Tsim Sha Tsui, Kowloon
*Remarks: Enjoy complimentary Crispy Chicken Bites (Large) with the coupon. Above promotions are available at all Jollibee Hong Kong outlets. (except Euro Trade Centre store). Promotion valid from 29th April 2025 until 31st May 2025. Coupon is required to present before payment. Only 1 coupon can be used in each transaction. Gifts are available while stocks last. This discount cannot be exchanged for cash and/or other gifts and is non- refundable. This offer cannot be used in conjunction with other promotional offers, discounts or coupons. Jollibee (Hong Kong) reserves the sole right to vary or cancel the Promotion and/or amend or alter these T&C at any time without prior notice. In the event of any dispute, Jollibee (Hong Kong) reserves the right of final decision.
