Weez Walk 2024, organised by Weez Project and KELY Support Group and proudly sponsored by FWD Hong Kong, successfully concluded with over 820 participants joining hands to raise awareness and funds for youth mental health.
As the event’s platinum sponsor, FWD fully embraced the fundraising event and rallied its staff teams to take part, raising over HKD110,000. All net proceeds were donated to KELY Support Group’s youth mental health programmes and services, demonstrating FWD’s core value of caring for the community.
Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau, said, “FWD, as the platinum sponsor of Weez Walk this year, is delighted at our colleagues’ enthusiasm and support for this event. FWD Group’s international mental health survey1 conducted earlier revealed that nearly 80% of people in Hong Kong have or know someone who has experienced mental health challenges. Yet, many of them may not actively seek professional help due to a lack of understanding of one’s own situation. Sharing a common goal, FWD supports the organisers and strives to prioritise youth mental health, raise awareness, and ensure appropriate support for mental wellbeing. FWD has consistently incorporated mental health protection elements into different products and services, encouraging the public to proactively care for their mental health.”
FWD successfully completed the FWD x Weez Walk kick-off ceremony early this year with 18 FWD teams, about 70 participants, joining. The ceremony was attended by Tony Bruno, Co-founder of Weez Project and the Board Member of KELY Support Group, Godi Li, Acting Executive Director of KELY Support Group, and Andy Leung, a prominent local singer and FWD’s special guest. Accompanied by Paul Tse, they shared valuable insights about Weez Walk, emphasised the importance of supporting youth mental health, and provided tips on how to stay physically and mentally healthy. They led stretching exercises to prepare for the 60-km coastal walk.
Tony Bruno, Co-founder of Weez Project and Board Member of KELY Support Group, said, “We are grateful for the support of FWD, who encouraged everyone to be more aware of the mental health of those around us, especially youth. The unity and enthusiasm demonstrated by the FWD teams were truly inspiring! Through this event, we hope participants can find joy in running while building a supportive culture within the community.”
“Proper stress relief is an essential part of maintaining physical and mental wellbeing,” said Andy Leung. “Adults can take an extra step to understand and support young people in various ways. For instance, I have shared music with them to provide encouragement and positivity, and having participated in cross country running and marathons lately, I felt much more energised and accomplished when overcoming challenging moments.”
Celebrate living with FWD
FWD has made continuous efforts to enhance the provision of mental health resources in Hong Kong. In addition to mental health protection plans, FWD has established partnerships with various charitable organisations. Following the recent “Here we are for your Family’s Health” seminars, co-organised with Hong Kong Sanatorium & Hospital (HKSH), FWD continues our commitment by sponsoring and participating in the “Walk For A Vision” fundraising event organised by HKSH Village Volunteers. This event aims to sponsor underprivileged children for emotional health programme. FWD senior management took lead in the charity walk and was awarded as the team with highest participation. FWD will continue to promote awareness of youth mental health in the community.
