EEKA Fashion Holding Limited (HK:3709) celebrates its 10th anniversary of listing on the Hong Kong Stock Exchange with the “EEKA Fashion 10th Anniversary & Brands Fashion Show” at the Four Seasons Hotel in Central, Hong Kong.
EEKA Fashion Holding Limited (HK:3709), a leading light-luxury fashion group in mainland China, celebrated its 10th anniversary of listing on the Hong Kong Stock Exchange. The Group is a constituent stock of the Hang Seng Index Series. To mark this milestone, EEKA Fashion hosted an “EEKA Fashion 10th Anniversary & Brands Fashion Show” at the Four Seasons Hotel in Central, Hong Kong, showcasing its eight brand collections and announcing an ambitious growth plan targeting RMB 13 billion in total sales.
Over the past decade, EEKA Fashion’s market value has skyrocketed by 781%, outperforming the Hang Seng Index. In 2023, the Group’s annual revenue reached RMB 6.912 billion, with three of its brands achieving an impressive RMB 1 billion in retail sales milestone. EEKA Fashion’s brands have also gained global recognition, making appearances at both Milan Fashion Week and New York Fashion Week.
“We firmly believe that Chinese companies in the realm of luxury can reach the pinnacle of the world, and we have the power to make it happen,” said Mr Jin Ming, Founder, CEO, and Chairman of EEKA Fashion. “In 2024, our brands, channels, and products will enter a new phase of exponential growth. As EEKA Fashion celebrates its 10th listing anniversary, we are determined to become the first Chinese affordable luxury brand management group to exceed RMB 10 billion in retail sales and RMB 1 billion in net profit.”
Bringing Chinese design to international audiences
As mainland China customers continue to seek high quality fashion, EEKA Fashion has positioned its brands in the premium sector, leveraging big data to create unique products tailored to the lifestyle and market needs of different customers. This approach has allowed the Group to cultivate a thriving fashion ecosystem and showcase the brilliance of Chinese design on the global stage.
One such example is NEXY.CO, one of the Group’s high-end womenswear brands that blends Eastern aesthetics with Western fashion. Creative director Sharon Wauchob, an Irish designer with experience at top fashion houses like Louis Vuitton, has worked with mainland designers to cater to the needs of the Chinese market. In 2023, NEXY.CO became the Group’s third brand to surpass RMB 1 billion in retail sales and was the only Chinese brand invited to Milan Fashion Week in 2017. In February this year, the brand returned to the Milan runway, demonstrating the growing prominence of Chinese fashion around the world.
Koradior, another EEKA brand, enlisted Hollywood star Lily Collins as its brand ambassador to promote its romantic and feminine style, as well as drive growth in its core consumer group. Koradior has reached approximately RMB 2.4 billion in retail sales and is now ranked among the top 10 Chinese fashion brands, alongside EEKA’s high-end womenswear brand, NAERSI.
Expanding flagship stores and embracing digitalisation
As a domestic brand, EEKA Fashion has gained recognition and popularity with the rise of ‘China Chic’. As of 2023, the Group expanded its retail network to 1,964 stores in mainland China, with 1,525 being self-operated and accounting for 80% of revenue – a 25% year-on-year increase to RMB 5.56 billion.
To provide customers with a more enjoyable shopping experience and improve store efficiency, EEKA Fashion is increasing the size of its self-operated stores, with nearly 25% now exceeding 200 square metres. The Group will open its first 5,000 square-foot flagship store in July at Shenzhen Bao’an International Airport, making it more accessible to international travellers.
Recognising the importance of digital transformation, the Group has expanded its retail presence across various online platforms such as Douyin, Tmall, and Vipshop, creating steadily growing revenue streams and recording nearly 40% year-on-year increase on Douyin. To further strengthen customer loyalty, the Group plans to operate brand accounts on Red (Xiaohongshu), allowing customers to share their shopping experiences and product reviews.
With rising incomes and evolving aesthetic tastes among mainland China markets, the Group believes there is ample room for development in China’s fashion industry. Looking ahead, EEKA Fashion will continue to focus on its core strategy of becoming a world-renowned Chinese light-luxury brand, while also promoting sustainable development and corporate social responsibility, including launching relevant fashion collections and participating in online art exhibitions on sustainable fashion.
