Known as the leading B2B event in Asia Pacific for all sectors of the beauty industry from packaging to finished products, Cosmoprof Asia aims to reinforce its industry-leading position post-pandemic through leveraging social media, including Instagram, Facebook and LinkedIn.
Held in November, Cosmoprof Asia moved its physical event from Hong Kong to Singapore after the pandemic.
Sinclair was appointed to leverage the existing social channels to grow audience base and drive quality leads, as well as increase the number of event attendees through creative content and strategic advertising to strengthen its industry position on social media following its physical return.
Strategy: Strategically planned the publishing schedule to maintain momentum with phases to arouse interest from different target audiences. Positioned social media channels as key information hubs that effectively communicated event details, encouraged exhibitors to register and drove relevant event attendees.
Storytelling: Created different pillars that target specific audiences, such as top exhibitors, key event activities for industry networking, beauty trend sharing, etc. Demonstrated the value-added elements for potential exhibitors and industry stakeholders.
Content: Adapting different content formats and variety with clear call-to-action across different social channels to appeal to different audiences and drive conversion for event sign-ups and generate leads.
Advertising: Well-targeted advertising campaigns designed, for instance, giveaway for sign-ups, to drive conversion and followers of potential targets and quality leads at the lowest possible cost.
