Opera Gallery is a modern and contemporary art gallery founded in 1994, and first opened in Hong Kong in 2004. As a key player in the Asian art market, Opera Gallery Hong Kong relocated to a new location in 2021 with a ground level 5,500-square-foot exhibition space welcoming collectors and visitors in Central and appointed a new Director to overseeing the gallery’s growth.
With an increased number of galleries investing in the Asia market, Opera Gallery aims to reinforce its leading position in the region and make art accessible via its contemporary and modem art collection.
Strategy: Developed a communications strategy to highlight Opera Gallery’s long commitment and its leading position in the Asia market. Curated a target media list to outreach Hong Kong, regional and international media across beats – expanding the brand’s presence in the press.
Narrative: Refined Opera Gallery’s brand identity and positioning. Ensured tailored story angles including an overview of the Opera Gallery Group and Opera Gallery Hong Kong development plans and exhibition happenings.
Thought Leadership: Secured interview opportunities for new gallery director Olivier Demblum, keeping a consistent key message bank based on his background on asset management and investment insights with the arts. Elevated brand awareness in publications across art & culture, luxury and business sectors.
